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The Who Sell Out

The Who

℗ 1967 

The Who • 1967 • The Who Sell Out

Townshend originally planned this as a concept album of sorts that would simultaneously mock and pay tribute to pirate radio stations, complete with fake jingles and commercials linking the tracks. For reasons that remain somewhat ill-defined, the concept wasn't quite driven to completion, breaking down around the middle of side two (on the original vinyl configuration). Nonetheless, on strictly musical merits, it's a terrific set of songs that ultimately stands as one of the group's greatest achievements. "I Can See For Miles" (a Top Ten hit) is the Who at their most thunderous; tinges of psychedelia add a rush to "Armenia, City in the Sky" and "Relax"; "I Can't Reach You" finds Townshend beginning to stretch himself into quasi-spiritual territory; and "Tattoo" and the acoustic "Sunrise" show introspective, vulnerable sides to the singer-songwriter that had previously been hidden. "Rael" was another mini-opera, with musical motifs that reappeared in Tommy. The album is as perfect a balance between melodic mod pop and powerful instrumentation as the Who (or any other group) would achieve; psychedelic pop was never as jubilant, not to say funny (the fake commercials and jingles interspersed between the songs are a hoot). The 1995 CD reissue has over half a dozen interesting outtakes from the time of the sessions, as well as unused commercials, the B-side "Someone's Coming," and an alternate version of "Mary Anne with the Shaky Hand." — Richie Unterberger.